Keynote Speakers
Larraine Segil recently gave the keynote at the Strategic Account Management Association Annual Conference to Rave Reviews

Wednesday, May 9th

Closing the Value Gap
Enabling Customers and Suppliers to Design and Implement a Joint Gain Approach

Can the supplier/customer relationship can be morphed into one that excites and enriches both parties? Can it be transformed into an integrated dance of common interests with longevity and sustainability? The answer is ‘yes’, with effort and behavior change. In this keynote session, Larraine Segil will give clear steps that will change the way you interact with your customers and the way they think about you forever.

In this session, you will learn:

* What happens if the customer doesn’t consider you a critical supplier – but expects you to deliver on time what they ask for at their preferred price.
* What to do if the customer expects you to always exceed their expectations on quality and service, but at a lower and lower cost.
* What customers and suppliers can do differently to create joint gain.

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