In Country
You can’t go global without some local representation.
By Ysabel De La Rosa | Entrepreneur Magazine – March 2001
Steps To Success

Global strategy, local presence: These are the yin and yang of business abroad. Today, global strategy is associated with the Internet and e-commerce, but local presence means exactly what it did 50 years ago: real people on-site who can manage the complexities of an international business.
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When it comes to evaluating Internet deals, Larraine Segil knows what’s real. She’s advised some of the biggest companies on how to partner with startups, and she’s literally written the book on what she calls “Fast Alliances.”
SO, DO WE HAVE A DEAL?
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