SLEEPING with the ENEMY
Tuesday, April 17th, 2001 at 2:48 am
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In Country
You can’t go global without some local representation.
By Ysabel De La Rosa | Entrepreneur Magazine – March 2001
Steps To Success
Global strategy, local presence: These are the yin and yang of business abroad. Today, global strategy is associated with the Internet and e-commerce, but local presence means exactly what it did 50 years ago: real people on-site who can manage the complexities of an international business.
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