What are the benefits of strategic alliances in tough times?

* Immediate impact for short term, low investment projects to leverage resources of all partners (e.g. joint R&D, distribution, and licensing)
* Expansion of your human resources without increasing overhead by using the installed base, extended workforce, or globally distributed team of another company
* Suppliers and customers leveraging your products and services: cut your costs by removing duplication of service capabilities – let your supplier take on more turnkey activities so you can
keep core competencies in house (EX.: P&G)

You’ll learn how to demonstrate to senior management how mission critical alliances are as part of your company’s long and short term strategy, for top line growth and bottom line cost cutting, as well as how alliances fit into Enterprise Risk Management (ERM), a board level issue.

Strategic Alliances covers the new trend of multi-party innovation alliances for joint R&D and go-to-market product development.

For More Information Visit http://www.irc.caltech.edu/p-105-strategic-alliances.aspx

Larraine Segil will share some of her insights on ways to discover who the real decision makers are in an organization, how to get their buy-in, tools to support internal relationship analysis and ways to align the objectives of internal cross-functional teams with what is required for alliance success.

Agenda:
Thursday, December 4th, 2008
5:30 – 6:50 Food, Refreshments and Networking
7:00 – 8:00 Introduction and Presentation
8:00 – 8:15 Open Question and Answer Period
8:15 – 8:30 Board Announcements
8:30 – 8:45 Closing Remarks

Pricing:
ASAP Members (CDN$20.00)
CORE, PMAC Members (CDN$30.00)
Non-Member (CDN$40.00)
At the Door (CDN$45.00)

Location:
Microsoft MSN Offices
222 Bay Street,
12th Floor
Toronto, ON M5J 1A1

Contact:
Contact Name: Mark Walsh
E-mail Address: toronto-events AT strategic-alliances.org
Phone Number: 905-363-8935

Click Here to Register Now

http://www.irc.caltech.edu/courses/Strategic_Partnerships_Business_Alliances.htm (course)

http://www.irc.caltech.edu/leaders/segil.htm (bio)

http://www.irc.caltech.edu/courses/critical-business-discussion-series.htm (critical business discussions web page)

Success is measured…

“by culturally and environmentally driven metrics. That which is rewarded or punished by group approbation, psychological, emotional, or monetary reward or punishment will drive behavior. Those who understand this will have alignment between what they expect people to do, and what they actually do. Alas, too often, that which we want is what we punish, thus compelling the opposite behavior—e.g. penalties in contracts with suppliers cause suppliers not to alert their customers of potential problems until it’s too late to remediate them.” –Larraine Segil

Segil will Present “Lee“by culturally and environmentally driven metrics. That which is rewarded or punished by group approbation, psychological, emotional, or monetary reward or punishment will drive behavior. Those who understand this will have alignment between what they expect people to do, and what they actually do. Alas, too often, that which we want is what we punish, thus compelling the opposite behavior—e.g. penalties in contracts with suppliers cause suppliers not to alert their customers of potential problems until it’s too late to remediate them.” –Larraine Segil

Segil will Present “Leveraging Critical Internal and External Business Relationships,” one of today’s thought leader super sessions, from 2 to 3 P.M. in room S106AB.

“Thought Leader Super Sessions”

Back by popular demand! The Thought Leader Super Sessions are the highest rated new feature of the Annual Meeting!

Featuring 20 world-class, influential speakers, six more than last year, these sessions will inspire you to think differently about your future and to prepare for the opportunities ahead. Explore the leadership benefits of trust, how to create high-performing work environments, how to spark the ultimate membership experience, and much more!

Don’t miss this outstanding line-up!

Identifying the high-value business relationships that you can leverage with low cost and high return is a critical skill all association leaders need — and one that could take you to new horizons of innovation and growth. Who are these partners? They could be your members, your board, suppliers, customers, other associations, government organizations, or individuals within your own organization who struggle with internal cross-silo relationships. Must-have capabilities for association leadership include identifying which relationships are critical, creating sustainable business mechanisms that are flexible enough to withstand constant change, and terminating connections that have run their course. This highly interactive session will enable you to learn and apply management tools for immediate application to your important business relationships.

Larraine Segil, author of six books on alliances and partnering, teaches the leading executive education program on Partnering at CALTECH. She is internationally recognized as the world thought-leader in this area by the Financial Times.

Wednesday, May 9th

Closing the Value Gap
Enabling Customers and Suppliers to Design and Implement a Joint Gain Approach

Can the supplier/customer relationship can be morphed into one that excites and enriches both parties? Can it be transformed into an integrated dance of common interests with longevity and sustainability? The answer is ‘yes’, with effort and behavior change. In this keynote session, Larraine Segil will give clear steps that will change the way you interact with your customers and the way they think about you forever.

In this session, you will learn:

* What happens if the customer doesn’t consider you a critical supplier – but expects you to deliver on time what they ask for at their preferred price.
* What to do if the customer expects you to always exceed their expectations on quality and service, but at a lower and lower cost.
* What customers and suppliers can do differently to create joint gain.

View Brochure